Volkswagen Singapore

Happy Horns

In the spirit of Christmas, Volkswagen transformed car horns into festive tunes, spreading cheer across the roads of Singapore. Aware that holiday stress often leads to tense moments on the road, Volkswagen took a playful approach to turn frustration into joy. As cars honked familiar Christmas melodies, smiles replaced frowns, and the holiday spirit came alive on the streets. The joyful journey was captured on video and shared on Facebook, quickly becoming a heartwarming hit and spreading festive cheer among viewers.

Type

Activation / Film / Social

Role

Art Director

Year

2017

Credits
Agency: Tribal DDB Singapore
Creative Director: Benson Toh

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