Lower My Bills

Senoko Energy has been Singapore’s leading electricity producer for decades, but many still view it primarily as a power plant rather than a modern energy retailer. To stand out in a competitive market, the brand needed a fresh approach that resonates with today’s homeowners while addressing concerns over rising household energy costs.

This campaign repositions Senoko Energy as a trusted partner, committed to helping consumers live smarter and save more. By focusing on the growing burden of energy expenses, it provides simple and practical solutions that offer both cost savings and peace of mind. The goal is to establish Senoko as a brand that grows with its customers, from first-time homeowners to growing families.

The key visual highlights every household member, including seniors, children, and even pets, creating a warm, relatable connection. Handwritten typography adds a playful, personal touch, while the brand’s colours are prominently featured to strengthen recall and maintain a cohesive visual identity. This approach ensures the campaign feels approachable, memorable, and inclusive.

Engaging social media contests, humorous posts, and practical tips make energy savings both fun and achievable. Social challenges encourage users to share creative energy-saving ideas, generating content that reinforces Senoko’s message. The overall tone and visuals emphasise joy, simplicity, and everyday happiness, showing how the brand can truly brighten homes and lives.