Singapore Bicentennial Office

700Years.sg

This innovative digital project brings Singapore’s rich history to life in an interactive and accessible way. Developed collaboratively between the Singapore Bicentennial Office and Tribal Worldwide, the platform explores seven centuries of Singaporean history through a unique storytelling approach.

At its core, the project reimagines history by presenting it through the imagined social feeds of 25 historical characters. By integrating the familiar format of social media with historical narratives, it creates an immersive experience that allows users to engage with the past in a contemporary and relatable manner. Each character’s feed is meticulously crafted, offering glimpses into pivotal moments, personal experiences, and cultural shifts that have shaped Singapore over the centuries.

Beyond its engaging storytelling, the portal serves as an invaluable educational resource. It provides teachers and students with a fresh perspective on history, making learning more dynamic and interactive. The platform’s design ensures that historical content is not only informative but also engaging, fostering a deeper understanding and appreciation of Singapore’s diverse heritage.

Type

Art Direction / Digital / Website

Role

Art Lead

Year

2018 – 2019

Credits
Agency: Tribal DDB Singapore
Creative Director: Benson Toh
Art Director: Cynthia Goh, Aretha Kok, Sebastian Chew
Copywriter: Natasha Zachariah, Judy Au, Anwar Johari, Shaun Tan
Illustrator: Terra Ten
Production: Telling Stories

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