X-treme Pizza

In celebration of the blockbuster release of X-Men: Days of Future Past, Pizza Hut introduced the X-treme Pizza, a bold fusion of cinematic excitement and culinary creativity. The campaign kicked off with a movie trailer-themed commercial in cinemas, instantly resonating with fans of the iconic franchise.

This momentum extended across all collaterals, with a visually striking key visual featuring the X-treme Pizza levitating against powerful, cinematic backdrops, evoking the superhuman abilities of the X-Men. To elevate the experience further, a special edition pizza box decorated with iconic X-Men imagery was introduced, transforming every pizza delivery into a collector’s moment.