JTC (Jurong Town Corporation)
Three Transformative Districts
As part of JTC’s website revamp mega project, a streamlined and cohesive design template was developed to showcase Punggol Digital District, Jurong Innovation District, and Sungei Kadut Eco-District. The unified template ensures consistency in branding and user experience while allowing each district to highlight its unique selling proposition.
The design is modular and responsive, providing a flexible framework that adapts seamlessly across all three districts. While the overall structure remains consistent, each district is given its own distinctive visual elements, such as customised imagery and thematic colour schemes, reflecting its specific focus.
The website features clean layouts, intuitive navigation, and interactive elements, ensuring users can easily explore the key features of each district. Engaging content such as infographics, videos, and dynamic galleries further enhances the user experience, while clear calls to action guide visitors to learn more about each project. The template prioritises user engagement and clarity, making the complex information accessible and visually compelling.
Type |
Digital / Website |
Role |
Art Lead |
Year |
2020 |
Punggol Digital District
Punggol Digital District is designed to drive Singapore’s digital future. It combines smart city innovations and sustainable infrastructure, integrating businesses, academia, and the community in a dynamic ecosystem. With its Open Digital Platform and smart technologies, PDD supports innovations in sectors like cybersecurity, smart living, and autonomous systems, while also focusing on sustainability with green energy buildings.
View Official Website ›
Jurong Innovation District
Jurong Innovation District is set to be a vibrant ecosystem for advanced manufacturing. Bringing together research institutions, industries, and businesses, it encourages innovation through collaboration and test-bedding in cutting-edge technologies like robotics and AI. It’s a hub where Industry 4.0 technologies will thrive, helping Singapore become a global leader in smart manufacturing.
View Official Website ›
Sungei Kadut Eco-District
Sungei Kadut Eco-District reimagines an industrial estate with a focus on sustainable development. It integrates manufacturing with eco-friendly solutions, such as green energy and recycling initiatives. By transforming itself into an eco-business hub, the district will support Singapore’s journey towards a greener economy, while rejuvenating a traditional industrial area.
View Official Website ›
Credits
Agency: Tribal DDB Singapore
Creative Director: Benson Toh, Nicholas Leong
Art Director: Joycelyn He
Copywriter: Nicholas Leong