Play a Big Part

Crafted to stand out at recruitment fairs and capture the attention of fresh graduates with its inventive approach, this ad series centres on a Rubik’s Cube as the key visual. Each face of the cube highlights different facets of the industry, estates, and job roles, illustrating the multifaceted nature of the company. The nearly aligned cube reflects the journey of solving complex challenges and uncovering new opportunities.

With vibrant illustrations instead of conventional industrial photography, the campaign redefines the industry as engaging, dynamic, and rewarding, positioning JTC as the ideal choice for graduates eager to make a meaningful impact.