Esso / ExxonMobile
Protect What Really Matters
In this engaging social film series, Nicholas Le Fong, Singapore’s beloved celebrity cabby from The Noose sitcom, brings his exuberant personality to the screen. Through a series of light-hearted and relatable videos, Nicholas hilariously showcases his over-the-top efforts to protect his cherished car. His antics, from gentlemanly car door gestures to comical reactions and strategic parking decisions, highlight his dedication to keeping his car in top condition.
Each film wraps up with Nicholas refuelling with Esso Synergy Supreme+, highlighting how the product protects the engine by reducing friction. The tagline reinforces the message of safeguarding both treasured possessions and loved ones.
Type |
Film / Social |
Role |
Art Director |
Year |
2017 |
Film 1 — Pretend Gentleman
Nicholas shows off his chivalrous side by dramatically opening the car door for his wife, only to humorously overreact when she touches the car. His exaggerated relief and playful comment reflect his commitment to keeping his vehicle in perfect condition.
Film 2 — Loving Hands
Nicholas’s internal panic at his wife reaching for chips in the car is hilariously portrayed. He gently clasps and kisses her hand to prevent any mess, comically highlighting his obsession with maintaining the car’s cleanliness.
Film 3 — Perfect Lot
Nicholas searches for the ideal parking spot to avoid potential damage from other vehicles. His amusing justification for picking a distant spot, along with his cheeky interaction with his wife, reinforces his dedication to protecting his car.
Credits
Agency: Tribal DDB Singapore
Copywriter: Desiree Yeo
Production: Cool Cheese Productions