iShopChangi / Changi Airport Group

Shop & Soar

Seamlessly Ready

Crafted with travellers in mind, the key visual presents a meticulously orchestrated scene that seamlessly connects the stages of a traveller’s journey, from shopping online to collecting their items and effortlessly proceeding to their destination. The visual emphasises the ease and convenience of using iShopChangi, with travellers depicted as gliding smoothly through the process. The vibrant colours capture attention and evoke a sense of excitement and anticipation for the upcoming trip.

Type	Art Direction / Integrated / Print
Role	Art Lead
Year	2022

Shop to Your Heart’s Content

The key visual portrays a travelling couple pushing an elongated airport trolley brimming with shopping bags. The trolley, almost comically extended, is loaded with a variety of stylish and luxurious purchases, illustrating the endless possibilities when shopping with iShopChangi. Positioned beside the airport travelator, the key visual perfectly complements the long-format ad space, creating a seamless narrative flow that engages viewers as they walk alongside.